Steve Jobs (left) told three stories in his 2005 Stanford University commencement address, each employing the Hero’s Journey story archetype. Dr. Martin Luther King told just one in his famous 1963 ‘I Have a Dream’ speech from the steps of the Lincoln Memorial in Washington DC, employing the archetype The World the Way It Is/The World the Way It Could Be.

Know your heroes

Photo by Luca Onniboni on Unsplash

Design for the top of Maslow’s Hierarchy, rather than the bottom

Photo by Artem Verbo on Unsplash

And what will keep you going when it feels too hard.

Photo by Rostyslav Savchyn on Unsplash

Understanding your partner’s dominant relationship fear will help you decode their behavior. And your own.

  1. Fear of enmeshment.

Leo Savage, founder of Steel Mace Flow, tests his parasympathetic nervous system response in the Morozko Forge ice bath. Click thru the image to learn more about the intangible psychological benefits of deliberate cold exposure.

The better you do, the more profitable you will be.


Although I teach Engineering Business Practices at Arizona State University, I also co-founded an ice bath start-up company called Morozko Forge, and it’s been keeping me Jason Stauffer and Adrienne Jezick pretty busy this week because we just had an experience that most entrepreneurs only dream of.

Not until you know what you’re giving up.

Thomas Jefferson codified “life, liberty, and the pursuit of happiness” as the inalienable human rights the Government is obligated to defend, but he never explained what people might be expected to sacrifice to obtain these rights, because a “right” is not a “value.” Too often, people confuse the two. (Photo by Alicia Razuri on Unsplash).

Creativity can be dangerous

Toys are a great way to ignite our imaginations, even if we don’t always know how the resulting fire is going to burn. When work as done fails to conform to work as imagined, sometimes things get broken. Photo by Jackson Simmer on Unsplash

Thomas P Seager, PhD

Self-Actual Engineering. @seagertp

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store