Kim Thomas is a professional “freelance” journalist, and this article is garbage advertising written in the style of science to deliberately deceive readers.

Her website says that she specializes in childbirth and postnatal mental health, but she “… enjoy(s) taking on copywriting commissions, which over the years have included everything from techy white papers for big-name corporates… .”

In other words, she writes advertising for any industry that will pay her to have an opinion that promotes their products (and make it sound convincing).

Check the disclosure at the bottom of the article. The CEO of Medium is a partner in the Venture Capital firm that owns part of Beyond Meat (https://obvious.com/portfolio/beyond-meat). But there’s no need to doubt the veracity of Kim Thomas’ article (sarcasm), because “All original Medium publications have editorial independence (to write whatever the authors get paid by companies owned by Medium executives to write, which Medium will then promote in the top left corner of our home page).”

This is the same kind of fraudulent public relations crap that Monsanto, Theranos, and Barilla have churned out for decades, and I’m disappointed to see so many Medium readers encourage it.