The headline “Fake Backlash…” reveals the bias of the article Abhishek Shah.

Characterizing the “backlash” to plant-based meat substitutes as “fake” suggests that the “con” arguments are illegitimate.

Criticizing Chipolte’s position as “strange” and “odd” without acknowledging that these highly processed products of the industrialized food complex are themselves (at best) oddities, is not balanced coverage.

Chipolte’s value proposition relies on transparency and a sense of wholesome food. Their website claims:

“ We source from farms rather than factories.”

“We have always been committed to preparing real food made with real ingredients. You know, the kind you can recognize and pronounce. In fact, we’ve listed every single one of them right here. We wish everyone would do the same.”

The “gypsum infused soy tofu” that the author claims to enjoy is not marketed by Chipolte as meat, or as a “burger,” and (according to the link the author graciously included) is not “infused” with the mineral. Chipolte’s site explains that gypsum is added to separate tofu curd and whey.

Moreover, the author invents a moral accusation, suggesting that a preference for animal meat over the products that Medium founders have a vested interest in is somehow, “classist”.

The article is a biased piece of garbage designed to manipulate readers into purchasing products sold by Medium founder Ev Williams, and avoid purchasing products sold by competitors.

My response is not “even remotely aligned” with that garbage piece of native advertising disguised as earned media.

My response is in direct opposition to it (which my writing makes clear).